Say/Do Ratio (SDR). Nothing else comes before this metric, because...
...every other metric that matters
comes after you doing what you say you'll do.
(ie., executing on plans/strategy)
❓ Revenue❓ ▶️ Executing on a Product & GTM strategy
❓ EBITDA❓ ▶️ Execution on an Operational strategy
❓ CAC❓ CLTV❓ Retention❓ ▶️ Execution on various strategies
---WHY THIS MATTERS---
We can usually tell whether a business will
attain their $10's-$100's Million goals
simply by tracking how often their execs do
that which they say they're going to do.
(The org at-large follows exec norms)
---QUESTIONS TO ANSWER---
(1) HOW does your org record & track your SDR?
(2) HOW often do you review your SDR and implications?
(3) WHAT consequences/revisions do you enact when SDR is low?
---GO DEEPER---
If you want to discuss how you might
design and implement a system
to track & improve your org's Say/Do Ratio
and capture $10's Million greater oppties,
reach out and we can schedule a call.