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Five ways to tell the whether your 2023 #Strategy is "Good Strategy" or "Bad Strategy" (give yourself 1 star for each of the following)


And consider...


• If you have a 2-star strategy,

what are the chances

you'll have a 5-star execution?


• If you have a 2-star strategy,

does it even matter

if you have a 5-star execution?


-------(1)-------

✅ GOOD STRATEGY...

Makes a complex situation

simple & understandable


❌ BAD STRATEGY...

Is complex & uses fluffy words

to mask the lack of substance


-------(2)-------

✅ GOOD STRATEGY...

Honestly identifies the key challenges

& specifies pivotal objectives


❌ BAD STRATEGY...

Avoids defining & addressing real challenges

or committing to a critical area of focus


-------(3)-------

✅ GOOD STRATEGY...

Indicates ‘how to get there’ with

clear actions to overcome the critical challenge(s)


❌ BAD STRATEGY...

Lacks specificity in tactics or

clarity on how to get there


-------(4)-------

✅ GOOD STRATEGY...

Has a set of coherent actions

compounding to support each other


❌ BAD STRATEGY...

Is a disjointed or conflicting mess

of tasks & "priorities" loosely rationalized together


-------(5)-------

✅ GOOD STRATEGY...

Energizes with a clear & compelling *WHY*

in addition to What you'll achieve & How


❌ BAD STRATEGY...

Lacks galvanizing rationale

making any What or How that exists feel mundane

_____________________________

If you're a #CEO, #CRO, or #COO

and desire help improving

your #Strategy and / or #Execution

<<< reach out >>>

and we can explore how to make that happen.


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