Outsourced Candor. I stole the term from my friend at Google. It's not a failure. It's a bridge. A powerful tool. [3 min video] 0:00 - The stakes of & problem with sales feedback 0:30 - 3 reasons sales mgmt fails at feedback 1:30 - The case for Outsourced Candor 2:10 - The outcome 2:25 - The Rev(X) Win Rooms 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO who wants to improve both 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀 𝗔𝗡𝗗 𝘀𝗮𝗹𝗲𝘀 𝗺𝗴𝗺𝘁 while directly critiquing • 𝗣𝗶𝘁𝗰𝗵 𝗱𝗲𝗰𝗸𝘀 /

Going into 2026…does everyone in your GTM know 𝘸𝘩𝘦𝘳𝘦 revenue comes from? 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Most revenue plans are vague. But you have an entire GTM team trying to win gold by year-end and they're not clear on what plays are each own and why. How much comes from 𝘄𝗵𝗲𝗿𝗲? What must happen in each. each quarter? So teams default to noise: Sales chases everything. New and existing business CS is told “just retain.” Product ships and prays. Pricing is untouched.

Here's what good GTM Strategy looks like. How does your GTM Strategy measure up? [3 MIN VIDEO] 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Most organizations do not have a GTM strategy that is grounded in... → How buyers buy → How $'s transact → Category dynamics → Specific opportunities → Notable risk mitigation → Pragmatic actionability That's if a GTM strategy exists at all. Usually it doesn't exist, or it's just buzzword soup. 🟨🟨🟨 WHY IT MATTERS 🟨🟨🟨 GTM Strategy informs your investme

If you can't answer this question, stop everything. [2 min video] 🟥 QUESTION 🟥 That $750K sales training you want to bring in? That massive collateral refresh? That impressive AI tool? How will it... → Increase your weighted pipeline? → Sharpen forecast accuracy? → Improve conversion rates? → Shorten sales cycles? There's a good chance the root reason you're losing deals isn't because you don't run a Challenger Sale or have better sales collateral or the impressive AI tool.

"ROI is a 'maybe'. COI is a fact." This 2 min video... ... expands this quote from one of my fave peers in the revenue consulting space. 🟥🟥🟥 THE MISS 🟥🟥🟥 Prospects think not buying is safe and cheaper. It's not. It's expensive. They just can't see it because the cost is invisible. 🟨🟨🟨 WHAT TO DO 🟨🟨🟨 0:00 The root problem 0:25 Why ROI isn't compelling 0:40 Three steps to take in solving this 1:15 How you make buying the cheaper option 1:45 Rev(X) 4 step process

𝗯𝗲𝘁 𝘆𝗼𝘂'𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝘀𝗲𝗲𝗻 𝘁𝗵𝗶𝘀 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗵𝘂𝘀𝘁𝗹𝗲. (Or a time-traveling deal) [2 Min Video] (Yes...I make a 'Back to the Future' reference) 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Most sales teams allow excuses to push back close dates on important deals. → “Legal's working on it” → “The prospect is traveling” → “There's nothing else we can do." It's deadly at the end of a quarter. 🟨🟨🟨 THE 🟨🟨🟨 This CRO’s team? They just made an amazing power-move. And t

Greatest Q4 Sales Turnaround Ever [3 Min Video] 🟥🟥🟥 THE GAP 🟥🟥🟥 Q3 punched a multi-million-dollar hole in this client’s Q4 revenue plan. No warning. No back-up. Most execs would panic. We built the comeback. (in under an hour) 🟨🟨🟨 THE PLAN 🟨🟨🟨 B2C companies are great at Steps 2 and 3 below But often B2B players aren't. (Don't make the same mistake) 0:00 The problem 0:21 Step #1 0:35 Step #2 0:55 Step #3 1:19 Step #4 1:31 Step #5 1:46 Step #6 2:06 Step #7 2:30 How

The average CRO lasts less than 2 years. It's not a "bad fit" problem. It’s not a talent problem. It’s a design failure. 🟥🟥🟥 THE BREAKDOWN 🟥🟥🟥 Companies burn through hiring new CROs to 'fix sales' or 'drive growth' But here’s what really happens: ❌ The CEO expects quick wins despite having quarters or years of a mess to clean up ❌ The CRO expects playbooks proven previously will work just as well in the new environment ❌ No one has a structured approach to systema

70%+ of B2B sales teams are missing quota. So, ANNOUNCEMENT! Macy Tanking and I are partnering to fix this. [𝗧𝗔𝗞𝗘 𝟯 𝗠𝗜𝗡 𝗧𝗢...