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LEARN [ Blog ]
Our desire is to bring insightful concepts that can be pragmatically applied.
These blog posts are almost entirely based upon real client conversations.
Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.
We hope you enjoy these musings. But even more, we hope you apply them in your business.


Stop Selling Too Low
You're losing revenue because you're selling lower than you can/should. What I mean is... ...covered in this ~5 min video. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - What I mean by 'selling too low' 0:25 - An illustrative real-world deal 0:55 - The REAL story 1:35 - How it ties to pricing 2:05 - How it ties to close date 2:30 - The lesson is... 2:50 - If you object, based on your product 3:40 - The impact + a key question 4:00 - How we address this 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO
May 111 min read


7 Common Errors Surfaced by Win Rooms
7 common sales errors your org is likely struggling with. [4 MIN VIDEO] You're likely struggling with these given I've yet to enter a B2B org with an enterprise sale where these aren't common. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Intro 0:15 - Error 1 0:43 - Error 2 1:06 - Error 3 1:28 - Error 4 1:50 - Error 5 2:08 - Error 6 2:31 - Error 7 2:50 - What we do with these thematic errors 3:19 - Aside from the learnings... 3:40 - The core of revenue transformation 🟩🟩🟩 ACTION 🟩🟩🟩 If you're
May 41 min read


3 Common Forecasting Problems
CEOs & CROs: Are you landing more than 5% outside of your forecast? If so, take 3 min with this video. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Problem One 0:41 - Problem Two 1:40 - Problem Three 🟨🟨🟨 SO THEN 🟨🟨🟨 Which of these three are occurring in your organization? These are all solvable. 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO and tired of getting burned by missed forecasts ▶️ REACH OUT ◀️ And we can talk through how we systematically address these three (among other) forecast
Apr 271 min read


WIN ROOMS | Replace feel-good optimism with tension-informed action to improve win rates
𝗙𝗲𝗲𝗹-𝗴𝗼𝗼𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺 𝗸𝗶𝗹𝗹𝘀 𝗱𝗲𝗮𝗹𝘀. 𝗧𝗲𝗻𝘀𝗶𝗼𝗻 𝗳𝗲𝗲𝗹𝘀 𝗯𝗮𝗱 𝗻𝗼𝘄, 𝗯𝘂𝘁 𝗶𝘀 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝗻𝘀 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹 𝗴𝗿𝗲𝗮𝘁 𝗹𝗮𝘁𝗲𝗿. 🟥🟥🟥 THE TENSION 🟥🟥🟥 A Rev(X) Win Room is meant to explore the tension in a deal. It's where assumptions get stress tested. Where optimism meets evidence. But... i͟t͟ ͟d͟o͟e͟s͟n͟'͟t͟ ͟e͟x͟p͟o͟s͟e͟ ͟s͟a͟l͟e͟s͟ ͟r͟e͟p͟ ͟f͟a͟u͟l͟t͟s͟, it exposes opportunity for improvement of bot
Apr 171 min read


You need a post-sales GROWTH ENGINE to make Expansion Revenue INEVITABLE
Your customer success team isn’t commercial. And it’s costing you millions. 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 CS is “supportive.” Helpful. Responsive. ✔️ High NPS. ❌ Low expansion. Renewals feel reactive. Upsell feels awkward -- doesn't happen. 'Sales' is a dirty word. So revenue leaks quietly after the deal closes. 🟨🟨🟨 THE SHIFT 🟨🟨🟨 Post-sales is not service. It’s value realization. A growth engine. Because value drives revenue. Commercial CS means: ✅ Value delivery pro
Apr 161 min read


Deal Qual Goes⬇️ Sales Skills Go ⬆️
I've inspected 100's of B2B sales oppties, and one thing is always true... [90 sec video] 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO and ↳ want to t͟u͟r͟n͟ ͟l͟i͟v͟e͟ ͟d͟e͟a͟l͟s͟ ͟i͟n͟t͟o͟ ͟c͟l͟a͟s͟s͟r͟o͟o͟m͟s͟ ↳ for both sales reps AND sales managers ↳ while also i͟n͟c͟r͟e͟a͟s͟i͟n͟g͟ ͟y͟o͟u͟r͟ ͟r͟e͟v͟e͟n͟u͟e͟ ͟o͟u͟t͟c͟o͟m͟e͟s͟ ▶️ REACH OUT ◀️ Macy Tanking and I can discuss what Rev(X) #WinRooms may look like for your revenue organization. ------------------------ Rev(X) |
Mar 281 min read


Enablement vs Effectiveness
Sales Enablement & Sales Effectiveness are not the same thing. [2.5 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Central Point 0:12 - Core Question 0:36 - Orientation 1:07 - Context 1:25 - Metrics 1:45 - Proximity to Revenue 1:58 - To Clarify... 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO and want to supplement your Sales Enablement with a Sales Effectiveness layer... ▶️ REACH OUT ◀️ We can help you understand how we partner with Sales Enablement to apply behavioral change mgmt in Re
Mar 261 min read


Highest Leverage, Least Investment
The greatest contributor to revenue variance... ...is sales management quality. [90 sec video] 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO and this video resonates. ▶️ REACH OUT ◀️ Rev(X) helps optimize all layers of the revenue org. ------------------------ Rev(X) | REVENUE // TRANSFORMED 𝗜𝗳 𝘆𝗼𝘂 𝗟𝗜𝗞𝗘 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗖𝗟𝗜𝗖𝗞 𝘁𝗵𝗲 𝘄𝗵𝗶𝘁𝗲 𝗯𝗲𝗹𝗹 (𝘂𝗽𝗽𝗲𝗿 𝗿𝗶𝗴𝗵𝘁) 𝗮𝗻𝗱 𝗦𝗘𝗟𝗘𝗖𝗧 "𝗔𝗹𝗹" (𝗱𝗼𝘂𝗯𝗹𝗲 𝗯𝗲𝗹𝗹) 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 �
Mar 201 min read


Daily Stand Ups for your Revenue Team
7:35AM: "Did it go as you expected? We have 5 min. GO!" Then, some variation of: ↳"𝗚𝗿𝗲𝗮𝘁. 𝗪𝗵𝗮𝘁'𝘀 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗼 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘁𝗼𝗱𝗮𝘆?" ↳"𝗪𝗵𝘆? 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄?" ↳"𝗪𝗵𝗮𝘁 𝗰𝗼𝘂𝗹𝗱 𝗱𝗲𝗿𝗮𝗶𝗹 𝘁𝗵𝗮𝘁?" ↳"𝗟𝗼𝗼𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿: 𝗱𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲?" ↳"𝗜𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝘁𝗵𝗶𝘀, 𝘄𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗶𝗺𝗽𝗮𝗰𝘁?" 𝗲𝘁𝗰, 𝗲𝘁𝗰. 𝗲𝘁𝗰 🟥🟥🟥 WHAT THIS IS 🟥🟥🟥 This is
Mar 191 min read
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