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Our desire is to bring insightful concepts that can be pragmatically applied.

These blog posts are almost entirely based upon real client conversations.

Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.

We hope you enjoy these musings. But even more, we hope you apply them in your business.

RevX GTM Strategy Workshop

Here's what good GTM Strategy looks like. How does your GTM Strategy measure up? [3 MIN VIDEO] 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Most organizations do not have a GTM strategy that is grounded in... → How buyers buy → How $'s transact → Category dynamics → Specific opportunities → Notable risk mitigation → Pragmatic actionability That's if a GTM strategy exists at all. Usually it doesn't exist, or it's just buzzword soup. 🟨🟨🟨 WHY IT MATTERS 🟨🟨🟨 GTM Strategy informs your investme

Nov 101 min read

How Does It Impact Revenue?

If you can't answer this question, stop everything. [2 min video] 🟥 QUESTION 🟥 That $750K sales training you want to bring in? That massive collateral refresh? That impressive AI tool? How will it... → Increase your weighted pipeline? → Sharpen forecast accuracy? → Improve conversion rates? → Shorten sales cycles? There's a good chance the root reason you're losing deals isn't because you don't run a Challenger Sale or have better sales collateral or the impressive AI tool.

Nov 31 min read

The Cost of Inaction Is Killing Your Revenue

"ROI is a 'maybe'. COI is a fact." This 2 min video... ... expands this quote from one of my fave peers in the revenue consulting space. 🟥🟥🟥 THE MISS 🟥🟥🟥 Prospects think not buying is safe and cheaper. It's not. It's expensive. They just can't see it because the cost is invisible. 🟨🟨🟨 WHAT TO DO 🟨🟨🟨 0:00 The root problem 0:25 Why ROI isn't compelling 0:40 Three steps to take in solving this 1:15 How you make buying the cheaper option 1:45 Rev(X) 4 step process

Oct 71 min read

Unreal Sales Move

𝗯𝗲𝘁 𝘆𝗼𝘂'𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝘀𝗲𝗲𝗻 𝘁𝗵𝗶𝘀 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗵𝘂𝘀𝘁𝗹𝗲. (Or a time-traveling deal) [2 Min Video] (Yes...I make a 'Back to the Future' reference) 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Most sales teams allow excuses to push back close dates on important deals. → “Legal's working on it” → “The prospect is traveling” → “There's nothing else we can do." It's deadly at the end of a quarter. 🟨🟨🟨 THE 🟨🟨🟨 This CRO’s team? They just made an amazing power-move. And t

Oct 61 min read

The Greatest Q4 Sales Turnaround Ever

Greatest Q4 Sales Turnaround Ever [3 Min Video] 🟥🟥🟥 THE GAP 🟥🟥🟥 Q3 punched a multi-million-dollar hole in this client’s Q4 revenue plan. No warning. No back-up. Most execs would panic. We built the comeback. (in under an hour) 🟨🟨🟨 THE PLAN 🟨🟨🟨 B2C companies are great at Steps 2 and 3 below But often B2B players aren't. (Don't make the same mistake) 0:00 The problem 0:21 Step #1 0:35 Step #2 0:55 Step #3 1:19 Step #4 1:31 Step #5 1:46 Step #6 2:06 Step #7 2:30 How

Oct 21 min read

Why New CROs Fail - And What To Do About It

The average CRO lasts less than 2 years. It's not a "bad fit" problem. It’s not a talent problem. It’s a design failure. 🟥🟥🟥 THE BREAKDOWN 🟥🟥🟥 Companies burn through hiring new CROs to 'fix sales' or 'drive growth' But here’s what really happens: ❌ The CEO expects quick wins despite having quarters or years of a mess to clean up ❌ The CRO expects playbooks proven previously will work just as well in the new environment ❌ No one has a structured approach to systema

Oct 12 min read