A price should never travel alone. A $300K deal we had in a Win Room this week: ↳ The buyer said it plainly: ↳ “All we care about is ROI.” Yet the price was about to go out... ... by itself. 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Send a price by itself and it becomes the biggest number in the room. → $250K, alone on a page, reads as pure cost. 🟨🟨🟨 NEW RULES 🟨🟨🟨 Two moves 1️⃣ The price never goes out without a value number at least sitting next to it. 10x bigger (minimally) $300K

That crippling forecast miss? It may not be because your reps can't sell (or predict what they're going to sell)... It could have been missed because telling the truth is against the rules. ⬜⬜⬜ REAL SCENARIO ⬜⬜⬜ On of my enterprise software clients $2M slipped out of commit during the last week of the quarter. ↳ The post-mortem showed it wasn't about skill. A sales leader said it flat: “𝗡𝗼𝗯𝗼𝗱𝘆 𝘄𝗮𝘀 𝗮𝗯𝗹𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲𝗹𝘆 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁

You're losing revenue because you're selling lower than you can/should. What I mean is... ...covered in this ~5 min video. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - What I mean by 'selling too low' 0:25 - An illustrative real-world deal 0:55 - The REAL story 1:35 - How it ties to pricing 2:05 - How it ties to close date 2:30 - The lesson is... 2:50 - If you object, based on your product 3:40 - The impact + a key question 4:00 - How we address this 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO

7 common sales errors your org is likely struggling with. [4 MIN VIDEO] You're likely struggling with these given I've yet to enter a B2B org with an enterprise sale where these aren't common. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Intro 0:15 - Error 1 0:43 - Error 2 1:06 - Error 3 1:28 - Error 4 1:50 - Error 5 2:08 - Error 6 2:31 - Error 7 2:50 - What we do with these thematic errors 3:19 - Aside from the learnings... 3:40 - The core of revenue transformation 🟩🟩🟩 ACTION 🟩🟩🟩 If you're

CEOs & CROs: Are you landing more than 5% outside of your forecast? If so, take 3 min with this video. ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Problem One 0:41 - Problem Two 1:40 - Problem Three 🟨🟨🟨 SO THEN 🟨🟨🟨 Which of these three are occurring in your organization? These are all solvable. 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO and tired of getting burned by missed forecasts ▶️ REACH OUT ◀️ And we can talk through how we systematically address these three (among other) forecast

𝗙𝗲𝗲𝗹-𝗴𝗼𝗼𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺 𝗸𝗶𝗹𝗹𝘀 𝗱𝗲𝗮𝗹𝘀. 𝗧𝗲𝗻𝘀𝗶𝗼𝗻 𝗳𝗲𝗲𝗹𝘀 𝗯𝗮𝗱 𝗻𝗼𝘄, 𝗯𝘂𝘁 𝗶𝘀 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝗱 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝗻𝘀 𝘁𝗵𝗮𝘁 𝗳𝗲𝗲𝗹 𝗴𝗿𝗲𝗮𝘁 𝗹𝗮𝘁𝗲𝗿. 🟥🟥🟥 THE TENSION 🟥🟥🟥 A Rev(X) Win Room is meant to explore the tension in a deal. It's where assumptions get stress tested. Where optimism meets evidence. But... i͟t͟ ͟d͟o͟e͟s͟n͟'͟t͟ ͟e͟x͟p͟o͟s͟e͟ ͟s͟a͟l͟e͟s͟ ͟r͟e͟p͟ ͟f͟a͟u͟l͟t͟s͟, it exposes opportunity for improvement of bot

Your customer success team isn’t commercial. And it’s costing you millions. 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 CS is “supportive.” Helpful. Responsive. ✔️ High NPS. ❌ Low expansion. Renewals feel reactive. Upsell feels awkward -- doesn't happen. 'Sales' is a dirty word. So revenue leaks quietly after the deal closes. 🟨🟨🟨 THE SHIFT 🟨🟨🟨 Post-sales is not service. It’s value realization. A growth engine. Because value drives revenue. Commercial CS means: ✅ Value delivery pro

I've inspected 100's of B2B sales oppties, and one thing is always true... [90 sec video] 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO and ↳ want to t͟u͟r͟n͟ ͟l͟i͟v͟e͟ ͟d͟e͟a͟l͟s͟ ͟i͟n͟t͟o͟ ͟c͟l͟a͟s͟s͟r͟o͟o͟m͟s͟ ↳ for both sales reps AND sales managers ↳ while also i͟n͟c͟r͟e͟a͟s͟i͟n͟g͟ ͟y͟o͟u͟r͟ ͟r͟e͟v͟e͟n͟u͟e͟ ͟o͟u͟t͟c͟o͟m͟e͟s͟ ▶️ REACH OUT ◀️ Macy Tanking and I can discuss what Rev(X) #WinRooms may look like for your revenue organization. ------------------------ Rev(X) |

Sales Enablement & Sales Effectiveness are not the same thing. [2.5 min video] ⬜⬜⬜ CHAPTERS ⬜⬜⬜ 0:00 - Central Point 0:12 - Core Question 0:36 - Orientation 1:07 - Context 1:25 - Metrics 1:45 - Proximity to Revenue 1:58 - To Clarify... 🟩🟩🟩 ACTION 🟩🟩🟩 If you're a #CEO or #CRO and want to supplement your Sales Enablement with a Sales Effectiveness layer... ▶️ REACH OUT ◀️ We can help you understand how we partner with Sales Enablement to apply behavioral change mgmt in Re