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LEARN [ Blog ]
Our desire is to bring insightful concepts that can be pragmatically applied.
These blog posts are almost entirely based upon real client conversations.
Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.
We hope you enjoy these musings. But even more, we hope you apply them in your business.


What Sales Kick-Offs Really Teach Us
This last two weeks has been Sales Kick-Off Mania. Delivering keynotes & workshops has taught Macy Tanking and me a few things. ๐ฅ๐ฅ๐ฅ 3 MISSES ๐ฅ๐ฅ๐ฅ (๐ญ) ๐ฆ๐๐๐๐ฆ ๐ข๐ฅ๐๐ฆ ๐๐ฅ๐ ๐๐๐ฆ๐ฃ๐๐ฅ๐๐ง๐ ๐๐ข๐ฅ ๐๐๐๐ฃ Something isn't working today with the current approach to sอaอlอeอsอ อeอnอaอbอlอeอmอeอnอtอ. (๐ฎ) ๐ฆ๐๐๐๐ฆ ๐ข๐ฅ๐๐ฆ ๐๐ฅ๐ ๐๐๐ฆ๐ฃ๐๐ฅ๐๐ง๐ ๐ง๐ข ๐๐ ๐๐ก๐ฆ๐ฃ๐๐ฅ๐๐ Something isn't working today with how sอaอlอeอsอ อmอgอmอtอ is managing and leading (๐ฏ
Feb 21 min read
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3 Outputs of Rev(x) Win Rooms
See 3 tangible outputs your ๐ธmake or break deals ๐ธ receive from a Rev(X) Win Room [3 min video] โฌโฌโฌ CHAPTERS โฌโฌโฌ 0:00 - The 3 Outputs 0:20 - The 1st Score 1:05 - The 2nd Score 1:35 - The Path to Improve the Scores 2:14 - Before/beyond the deliverable ๐จ๐จ๐จ !BUT, WAIT! ๐จ๐จ๐จ This deliverable output is only one advantage of the Win Rooms. The real benefit is in: โ Deals Won โ Skills Learned & Retained โ Sales Team Transformation (ICs & Mgmt) ๐ฉ๐ฉ๐ฉ ACTION ๐ฉ๐ฉ๐ฉ ๐๐ณ ๐๐ผ๐
Jan 291 min read
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Ebbinghaus Forgetting Curve
CEOs & CROs: How are you solving for what this image shows? Really. ๐ฉ๐ฉ๐ฉ๐ฉ ๐ฅ๐ฒ๐(๐ซ) ๐ช๐ถ๐ป ๐ฅ๐ผ๐ผ๐บ๐ ๐น๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐ฐ๐ฟ๐๐ฐ๐ถ๐ฎ๐น ๐น๐ถ๐๐ฒ ๐ฑ๐ฒ๐ฎ๐น๐ ๐๐ผ ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐๐น๐ ๐ฟ๐ฒ๐ถ๐ป๐ณ๐ผ๐ฟ๐ฐ๐ฒ ๐๐ผ๐๐ฟ ๐ฆ๐๐ข ๐ฐ๐ผ๐ป๐ฐ๐ฒ๐ฝ๐๐ ๐๐ถ๐๐ต ๐ฏ๐ผ๐๐ต ๐ณ๐ฟ๐ผ๐ป๐-๐น๐ถ๐ป๐ฒ ๐๐ฎ๐น๐ฒ๐ ๐ฟ๐ฒ๐ฝ๐ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ๐ถ๐ฟ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ๐. โถ๏ธ ๐ฅ๐๐๐๐ ๐ข๐จ๐ง โ๏ธ Macy Tanking and I can talk you through how we turn every deal into a classroom to improve your team, while also improving
Jan 281 min read
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Fix Retention, Effort, Conversion, and Management Issues by Leveraging Real Deals
Here's the data on why your sales coaching is a problem. ๐ฅ๐ฅ๐ฅ THE PROBLEM ๐ฅ๐ฅ๐ฅ [๐ฅ๐๐ง๐๐ก๐ง๐๐ข๐ก ๐๐ฆ๐ฆ๐จ๐] 60% of reps will leave if their manager is a poor coach. [๐๐๐๐ข๐ฅ๐ง ๐๐ฆ๐ฆ๐จ๐] 53% disengage when coaching is inconsistent. [๐๐ข๐ก๐ฉ๐๐ฅ๐ฆ๐๐ข๐ก ๐๐ฆ๐ฆ๐จ๐] 49% admit theyโd sell more with better coaching. [๐ ๐๐ก๐๐๐๐ ๐๐ก๐ง ๐๐ฆ๐ฆ๐จ๐] And 37% of managers admit they arenโt good at it. This isn't getting solved by: โข Your big sales kick off event โข Sa
Jan 271 min read
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Great GTM Strategy Constrains Your Constrained Resources (IN ALL THE RIGHT WAYS)
Most growth strateagy plans fail ๐ข๐ง๐ต๐ฆ๐ณ leadership alignment. ๐ฅ๐ฅ๐ฅ Your exec team agrees on the goal. โ Revenue target โ Market focus โ Strategic priorities Then everyone leaves the room and executes a ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ ๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป of it. โ Sales optimizes for speed โ Marketing optimizes for volume โ Product optimizes for roadmap releases No one is wrong. But nothing compounds. ๐จ๐จ๐จ High-growth companies donโt align once. They ๐ข๐ฃ๐๐ฅ๐๐ง๐๐ข๐ก๐๐๐๏ฟฝ
Jan 261 min read
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1 Question, 3 Outcomes - Max Sales Signal
One question. That's it. All you need to accelerate a deal. Or move on. 1 Question. 3 Outcomes. ๐ฅ๐ฅ๐ฅ THE PROBLEM ๐ฅ๐ฅ๐ฅ Far too many deals stall because... โ The real blockers stay hidden โ โYesโ is vague and non-committal โ Timelines are assumed, not owned โ Sellers mistake interest for intent So deals drift. Weeks turn into quarters. ๐จ๐จ๐จ THE UNLOCK ๐จ๐จ๐จ Ask this one question: โ๐ช๐ต๐ฎ๐ ๐๐ผ๐๐น๐ฑ ๐ป๐ฒ๐ฒ๐ฑ ๐๐ผ ๐ฏ๐ฒ ๐๐ฟ๐๐ฒ ๐ณ๐ผ๐ฟ ๐๐ผ๐ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐๐ต๐ถ๏ฟฝ
Jan 221 min read
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Close Plans
CอLอOอSอEอ อPอLอAอNอSอ: Selling Enterprise B2B and not using them? Take 4 minutes. Watch this video. ๐ฅ๐ฅ๐ฅ ๐ช๐๐ฌ ๐ฌ๐ข๐จ ๐ก๐๐๐ ๐ง๐๐๐ ๐ฅ๐ฅ๐ฅ ๐ ๐๐ฒ๐ฟ๐ฏ๐ฎ๐น '๐๐ฒ๐' ๐ถ๐ ๐ณ๐ฟ๐ฎ๐ด๐ถ๐น๐ฒ. ๐จ๐ป๐ฒ๐
๐ฝ๐ฒ๐ฐ๐๐ฒ๐ฑ ๐ฐ๐ถ๐ฟ๐ฐ๐๐บ๐๐๐ฎ๐ป๐ฐ๐ฒ๐ ๐ฐ๐ฎ๐ป ๐๐๐ฑ๐ฑ๐ฒ๐ป๐น๐ ๐ธ๐ถ๐น๐น ๐ฏ๐๐ฑ๐ด๐ฒ๐, ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐ถ๐ผ๐ป. Close plans exist for one purpose: โ To move from verbal 'yes' โ to signed contract โ as efficiently as possible. That deal that can make or break your entire
Jan 211 min read
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Reps run their ๐ถ๐ด๐ถ๐ข๐ญ ๐ฑ๐ญ๐ข๐บ๐ด
Apply this cartoon* to your sales team. ๐ฅ๐ฅ๐ฅ THE PROBLEM ๐ฅ๐ฅ๐ฅ Reps run their ๐ถ๐ด๐ถ๐ข๐ญ ๐ฑ๐ญ๐ข๐บ๐ด when no one is watching. โ ๐จ๐๐๐ฎ๐น ๐ฒ๐ณ๐ณ๐ผ๐ฟ๐. โ ๐จ๐๐๐ฎ๐น ๐๐ต๐ถ๐ป๐ธ๐ถ๐ป๐ด. โ ๐จ๐๐๐ฎ๐น ๐ผ๐๐๐ฐ๐ผ๐บ๐ฒ๐. Exceptional never shows up by accident. ๐จ๐จ๐จ THE SHIFT ๐จ๐จ๐จ Constant deal inspections pull effort forward. They make reps ask: โ '๐ช๐ต๐ฎ๐ ๐๐ถ๐น๐น ๐ ๐ด๐ฒ๐ ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ฑ ๐ผ๐ป?' โ '๐ช๐ต๐ฎ๐ ๐ฎ๐ป๐ด๐น๐ฒ ๐ต๐ฎ๐๐ฒ๐ปโ๐ ๐ ๐๐ผ๐ฟ๐ธ๐ฒ๐ฑ ๐๐ฒ๐?'
Jan 201 min read
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Things You'll Hear Me Saying to My Clients
Want to know what it's like to work with me? ASK MY FAMILY! They like to imitate me. [1 MIN VIDEO] โฌโฌโฌ HOW IT STARTED โฌโฌโฌ I walked into the room and found my son imitating me with a client. I realized that he was pretty dead on. My wife & daughter were pretty accurate as well. So then I asked them to let me record them doing so. What better way for potential clients to understand what it's like to work with me? ๐จ๐จ๐จ WHAT I SAY ๐จ๐จ๐จ Since launching #Rev(X) they hear me ask
Jan 192 min read
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