Growth stalled after years of acceleration?
Research* points to 4 primary causes...
...within management's control.
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First, the research observations...
13% of growth stalls are external factors
• Regulatory
• Economic
• Geopolitical
• Labor market
87% of growth stalls are within mgmt's control
• 70% #Strategic
• 17% #Organizational
Of that 87% in mgmt's control,
here are the top 4 themes...
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1️⃣ 𝗣𝗥𝗘𝗠𝗜𝗨𝗠 𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡 𝗕𝗔𝗖𝗞𝗙𝗜𝗥𝗘𝗦
• Failure to respond to disruptors
or a shift in customer preferences
𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮 𝗰𝘆𝗰𝗹𝗲 𝗼𝗳...
→ Disdain for 'upcoming' competitors
→ Denial that disruption threats exist
→ Rationalizing away new customer needs
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2️⃣ 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 𝗕𝗥𝗘𝗔𝗞𝗗𝗢𝗪𝗡𝗦
• A failure to update existing products/services
or a failure to launch new products/services
𝗢𝗳𝘁𝗲𝗻 𝘆𝗼𝘂 𝘀𝗲𝗲...
→ Unaccountably slow product development
→ Inconsistent or overly decentralized R&D
→ Lack of innovation vision or strategy
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3️⃣ 𝗣𝗥𝗘𝗠𝗔𝗧𝗨𝗥𝗘 𝗖𝗢𝗥𝗘 𝗔𝗕𝗔𝗡𝗗𝗢𝗡𝗠𝗘𝗡𝗧
• Failure to fully exploit core business growth,
diversifying too soon, weakening core strength
𝗪𝗵𝗮𝘁 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗶𝘀...
→ Belief that one's core market is saturated
→ Misreading operational friction as market friction
→ A competitor displaces the you in the core area
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4️⃣ 𝗧𝗔𝗟𝗘𝗡𝗧 𝗕𝗘𝗡𝗖𝗛 𝗦𝗛𝗢𝗥𝗧𝗙𝗔𝗟𝗟𝗦
• Lack of leaders and supporting staff
with both skills & values for strategy execution
𝗧𝗵𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝘁𝗵...
→ Lack of investment in talent dev
→ Echo chamber of internal lifers
→ Poor integration of external talent
→ Key talent leaves the org
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Discuss with your exec leadership team
which of the following is most likely
the cause of growth stalls
either...
...currently experienced stalls
...greatest risk to cause stalls
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🟩🟩🟩 ACTION 🟩🟩🟩
and want help unblocking or avoiding
▶️ REACH OUT ◀️
...and we can discuss how to break through
with clear, credible, structured approaches.
*Research by Olson & van Bever, Stall Points
(2008, Yale University Press)