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Top 4 Reasons for Stalled Revenue Growth


Growth stalled after years of acceleration?


Research* points to 4 primary causes...



...within management's control.



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First, the research observations...



13% of growth stalls are external factors


 • Regulatory


 • Economic


 • Geopolitical


 • Labor market



87% of growth stalls are within mgmt's control


 • 70% #Strategic


 • 17% #Organizational



Of that 87% in mgmt's control,


here are the top 4 themes...


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1️⃣ 𝗣𝗥𝗘𝗠𝗜𝗨𝗠 𝗣𝗢𝗦𝗜𝗧𝗜𝗢𝗡 𝗕𝗔𝗖𝗞𝗙𝗜𝗥𝗘𝗦


• Failure to respond to disruptors


 or a shift in customer preferences



𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮 𝗰𝘆𝗰𝗹𝗲 𝗼𝗳...


→ Disdain for 'upcoming' competitors


→ Denial that disruption threats exist


→ Rationalizing away new customer needs


__________________



2️⃣ 𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 𝗕𝗥𝗘𝗔𝗞𝗗𝗢𝗪𝗡𝗦


• A failure to update existing products/services


 or a failure to launch new products/services



𝗢𝗳𝘁𝗲𝗻 𝘆𝗼𝘂 𝘀𝗲𝗲...


→ Unaccountably slow product development


→ Inconsistent or overly decentralized R&D


→ Lack of innovation vision or strategy


__________________



3️⃣ 𝗣𝗥𝗘𝗠𝗔𝗧𝗨𝗥𝗘 𝗖𝗢𝗥𝗘 𝗔𝗕𝗔𝗡𝗗𝗢𝗡𝗠𝗘𝗡𝗧


• Failure to fully exploit core business growth,


 diversifying too soon, weakening core strength



𝗪𝗵𝗮𝘁 𝘂𝘀𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗶𝘀...


→ Belief that one's core market is saturated


→ Misreading operational friction as market friction


→ A competitor displaces the you in the core area


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4️⃣ 𝗧𝗔𝗟𝗘𝗡𝗧 𝗕𝗘𝗡𝗖𝗛 𝗦𝗛𝗢𝗥𝗧𝗙𝗔𝗟𝗟𝗦


• Lack of leaders and supporting staff


 with both skills & values for strategy execution



𝗧𝗵𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘄𝗶𝘁𝗵...


→ Lack of investment in talent dev


→ Echo chamber of internal lifers


→ Poor integration of external talent


→ Key talent leaves the org


__________________



Discuss with your exec leadership team


which of the following is most likely


the cause of growth stalls


either...


...currently experienced stalls


...greatest risk to cause stalls


__________________



🟩🟩🟩 ACTION 🟩🟩🟩



If you're a #CEO#COO, or #CRO


and want help unblocking or avoiding




▶️ REACH OUT ◀️



...and we can discuss how to break through


with clear, credible, structured approaches.






*Research by Olson & van Bever, Stall Points


 (2008, Yale University Press)


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