"ROI is a 'maybe'. COI is a fact." This 2 min video... ... expands this quote from one of my fave peers in the revenue consulting space. 🟥🟥🟥 THE MISS 🟥🟥🟥 Prospects think not buying is safe and cheaper. It's not. It's expensive. They just can't see it because the cost is invisible. 🟨🟨🟨 WHAT TO DO 🟨🟨🟨 0:00 The root problem 0:25 Why ROI isn't compelling 0:40 Three steps to take in solving this 1:15 How you make buying the cheaper option 1:45 Rev(X) 4 step process

𝗯𝗲𝘁 𝘆𝗼𝘂'𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝘀𝗲𝗲𝗻 𝘁𝗵𝗶𝘀 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗵𝘂𝘀𝘁𝗹𝗲. (Or a time-traveling deal) [2 Min Video] (Yes...I make a 'Back to the Future' reference) 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 Most sales teams allow excuses to push back close dates on important deals. → “Legal's working on it” → “The prospect is traveling” → “There's nothing else we can do." It's deadly at the end of a quarter. 🟨🟨🟨 THE 🟨🟨🟨 This CRO’s team? They just made an amazing power-move. And t

Greatest Q4 Sales Turnaround Ever [3 Min Video] 🟥🟥🟥 THE GAP 🟥🟥🟥 Q3 punched a multi-million-dollar hole in this client’s Q4 revenue plan. No warning. No back-up. Most execs would panic. We built the comeback. (in under an hour) 🟨🟨🟨 THE PLAN 🟨🟨🟨 B2C companies are great at Steps 2 and 3 below But often B2B players aren't. (Don't make the same mistake) 0:00 The problem 0:21 Step #1 0:35 Step #2 0:55 Step #3 1:19 Step #4 1:31 Step #5 1:46 Step #6 2:06 Step #7 2:30 How

The average CRO lasts less than 2 years. It's not a "bad fit" problem. It’s not a talent problem. It’s a design failure. 🟥🟥🟥 THE BREAKDOWN 🟥🟥🟥 Companies burn through hiring new CROs to 'fix sales' or 'drive growth' But here’s what really happens: ❌ The CEO expects quick wins despite having quarters or years of a mess to clean up ❌ The CRO expects playbooks proven previously will work just as well in the new environment ❌ No one has a structured approach to systema

70%+ of B2B sales teams are missing quota. So, ANNOUNCEMENT! Macy Tanking and I are partnering to fix this. [𝗧𝗔𝗞𝗘 𝟯 𝗠𝗜𝗡 𝗧𝗢...

Want to close more deals? At deal sizes higher than usual? Take just ~5 min with this video. Chapters below. I bet your sales reps...

It’s crazy how often CROs can’t answer these these basics… 🟥🟥🟥 THE BASICS 🟥🟥🟥 1️⃣ What’s the math to success? How many [X product]...

Looking at a new client: the sales rep *crushing* quota, carrying the team - what are they doing? 🟥🟥🟥 WHAT THEY’RE NOT 🟥🟥🟥 They’re...

𝗦𝗮𝗹𝗲𝘀 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝘀𝗮𝗹𝗲𝘀 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿. 𝗔 𝗟𝗜𝗩𝗘 𝗗𝗘𝗔𝗟 𝗗𝗢𝗘𝗦. 🟥🟥🟥 THE PROBLEM...

𝗠𝗼𝗻𝗱𝗮𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗱𝗮𝘆 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗿𝗴 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝘀 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺. How many are doing so? 🟨🟨🟨...

𝗛𝟮 𝘀𝘁𝗮𝗿𝘁𝘀 𝘁𝗼𝗱𝗮𝘆. 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗵𝗮𝘀 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗲. 🟥🟥🟥 ? MISSED H1 ? 🟥🟥🟥 If you missed H1 goals then it's...

This chart is why sales training rarely turns into improved sales outcomes [2 min video]. 🟥🟥🟥 THE PROBLEM 🟥🟥🟥 You spend $100K+ on...

“The happiest a client ever is with your product is the day they sign the contract.” 🟨🟨🟨 YOUR HYPE CYCLE 🟨🟨🟨 The hype cycle doesn’t...

Need more sales pipeline? Take 90 sec to watch this video. I cover: 1. A fairly simple truth 2. A case study from this week 3. The math...

What's the value of #AI in your post-sales org? This 3 min video explains how we quantified it... ...for one of my clients. 🟥🟥🟥 THE...

𝗪𝗮𝗻𝘁 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗲𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 & 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗳𝗿𝗼𝗺 𝗖𝗦? 𝗬𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘀𝗲𝘁...

𝗬𝗼𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘁𝗲𝗮𝗺 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘀 𝘁𝗿𝘂𝘀𝘁. 𝗕𝘂𝘁 𝘁𝗵𝗲𝘆'𝗿𝗲 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗼𝗻 𝗮...

𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗹𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗰𝗼𝗺𝗲 𝗲𝗮𝘀𝘆. 𝗶𝗳 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗶𝘁. 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮...

𝗥𝗲𝗻𝗲𝘄𝗮𝗹𝘀 𝗱𝗼𝗻’𝘁 𝘀𝘁𝗮𝗿𝘁 𝟵𝟬 𝗱𝗮𝘆𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗲𝗻𝗱𝘀. 𝗧𝗵𝗲𝘆 𝘀𝘁𝗮𝗿𝘁 𝗼𝗻 𝗗𝗮𝘆...

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗹𝗼𝘀𝗲 𝗮 𝘁𝗲𝗻𝘁𝗽𝗼𝗹𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁. 𝗬𝗼𝘂 𝗹𝗼𝘀𝗲 𝘁𝗵𝗲𝗺 𝗼𝘃𝗲𝗿 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳...