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LEARN [ Blog ]
Our desire is to bring insightful concepts that can be pragmatically applied.
These blog posts are almost entirely based upon real client conversations.
Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.
We hope you enjoy these musings. But even more, we hope you apply them in your business.
Oct 28, 20241 min read
5 Approaches to Creating Scale
"You want me to do far more with the same amount of people?!" Yes. Yes, we do. Why? Because it’s possible. Because of other options like...
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Jul 1, 20241 min read
Organizational Focus and Discipline
Focus & discipline are standard ingredients for ongoing growth, yet (somehow) often missing. This 2 min video elaborates. 🟨🟨🟨 QUICK...
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May 21, 20241 min read
Pragmatic Actions for Complex Challenges
"Very specific, very clear actions that will definitively move the ball forward on this issue." This is often what... ...I hear in...
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May 13, 20241 min read
How Does The Right Thing Happen... When The CEO Is Wrong About it?
How does the #right thing happen, when the #CEO is #wrong about it? A few examples: 🔺 Larry Page was highly hesitant about Chrome...
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May 11, 20241 min read
Revenue - Profit -Predictability
How do you methodically plan to increase valuation? Here's how I go about it with my clients. (~3 min video) ... This is standard for...
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May 9, 20241 min read
Everyone Is Working At Capacity. Yet Results Still Aren't Coming?
Everyone is working hard. Long hours. 'At capacity.' Yet results aren't coming... Is this a #Strategy issue? → The wrong goals? → The...
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May 2, 20241 min read
You Have a Complex Revenue Machine, It Needs To Be Engineered + Optimized To Break Through REVENUE PLATEAUS and to identify PROFIT OPPORTUNITIES
One of the most valuable yet overlooked roles to any #Revenue team (and thus any business at-large) is... ....#RevOps. Rev Ops is not...
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May 1, 20242 min read
Year 4 Helping Ambitious Execs & Orgs Solve Complex Challenges Across REVENUE - PROFIT - PEOPLE by Refining Strategy + Execution
4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...
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Apr 26, 20241 min read
Cost Cutting VS Operational Scalability
Cost Mgmt. Profit improvement. It's not just about layoffs, T&E limits, and hiring freezes. Yes... ...you can cut costs. 🔴 But you can...
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Apr 25, 20241 min read
What Does It Feel Like To Be Wrong?
What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...
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Apr 24, 20241 min read
Artificial Intelligence VS Natural Stupidity
"My colleagues, they study artificial intelligence; me, I study natural stupidity." - Tversky I'm with Tversky. I study, and help fix...
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Apr 23, 20241 min read
The Key Factor to Success of Strategic Initiatives
Research shows 75% of org-wide 'Strategic Initiatives' fail. This ~2 min video covers the ONE factor that... ... has the highest impact...
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Apr 22, 20241 min read
Back to Basics - Biz isn't Growing? It's 2 of 3 things
This bears repeating! No single #GTM will likely solve for ❌'s next to the other two (see the 90 sec video). 🟩🟩🟩 ACTION 🟩🟩🟩 (1)...
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Apr 18, 20242 min read
Why and How I Do What I Do
You're a #CEO, #COO, #CRO, #GM, #President. You've got a LOT on your plate. Easily put: ... aggressive goals... ... with resource...
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Apr 16, 20241 min read
Avoid (or undoing) the Top 7 Causes of M&A FAILURE
7 avoidable M&A self-inflicted wounds. Research shows over 50% of M&A deals fail to... ...create the value intended. 🟨🟨🟨🟨🟨🟨 M&A...
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Apr 10, 20242 min read
Growth Levers
It's an absurd question. To maximize #Revenue #Growth, if you could pick only 1 of the following... ...and improve it by X% which of...
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Apr 3, 20241 min read
Why Don't You Have a Sparring Partner?
You need a sparring partner. What I mean is this... Yesterday, I watched a complete rockstar make a 180 in strategy they had been close...
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Apr 2, 20242 min read
What it Feels Like to Clear the Path for Revenue, Profit, Predictability
You come in stressed. Overwhelmed. The firehose of competing demands and... ...fire drills, distracting you from what's important. What's...
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Mar 29, 20242 min read
Top 4 Reasons for Stalled Revenue Growth
Growth stalled after years of acceleration? Research* points to 4 primary causes... ...within management's control. __________________...
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Mar 27, 20242 min read
Stalking The Impossible
"it's not possible." Revenue goal. Profitability goal. Whatever goal. As soon as I hear this, I get excited. I'm wired to prove people...
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