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Back to Basics - Biz isn't Growing? It's 2 of 3 things

Updated: May 28



This bears repeating! No single #GTM will likely solve for ❌'s next to the other two (see the 90 sec video).



🟩🟩🟩 ACTION 🟩🟩🟩



(1) Survey your Exec Leadership Team 


 on where they feel these three dynamics


 are ✅ or ❌. 



(2) Discuss which of the ❌'s you MUST solve, 


 if you could only solve for one.



 *NOTE: You can solve for more than one, 


 but the binary thought exercise is clarifying. 



(3) Ask the "5 Why's" to get to the root issue(s)


 in that part of the triangle. 



(4) Rally the entire exec team (and org)


 around solving for that with: 



 → board-level accountability


 → budgetary investments


 → resource allocation


 → comp incentives


 → work streams


 → metrics


 → etc.


_____________________



Many executive teams may disagree here


(Product & GTM pointing at each other)


or they'll point to the Market if they're 


in the same room & conflict averse...



🟩🟩🟩 DIAGNOSTIC 🟩🟩🟩



If you're a #CEO or #COO who needs 


an objective, neutral third party to help


assess these 3 areas with a true diagnostic


instead of a subjective opinion-based approach...



⏩  REACH OUT ⏪ 



...and we can discuss what this would look like for you.



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