Your Hype Cycle is Killing your NRR

“The happiest a client ever is with your product is the day they sign the contract.”

🟨🟨🟨 YOUR HYPE CYCLE 🟨🟨🟨

The hype cycle

doesn’t just apply

to emerging technologies.

It’s exists in many B2B buying experiences.

Sales takes clients to the

𝗣𝗘𝗔𝗞 𝗢𝗙 𝗜𝗡𝗙𝗟𝗔𝗧𝗘𝗗 𝗘𝗫𝗣𝗘𝗖𝗧𝗔𝗧𝗜𝗢𝗡𝗦.

But onboarding / early usage

lands them in the

𝗧𝗥𝗢𝗨𝗚𝗛 𝗢𝗙 𝗗𝗜𝗦𝗜𝗟𝗟𝗨𝗦𝗜𝗢𝗡𝗠𝗘𝗡𝗧.

You hope that

Customer Success

can quickly guide them

through the 𝗦𝗟𝗢𝗣𝗘 𝗢𝗙 𝗘𝗡𝗟𝗜𝗚𝗛𝗧𝗘𝗡𝗠𝗘𝗡𝗧

ending safely on the 𝗣𝗟𝗔𝗧𝗘𝗔𝗨 𝗢𝗙 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗜𝗩𝗜𝗧𝗬.

But too often?

They never make it out of the trough.

🟥🟥🟥 YOUR NRR 🟥🟥🟥

Think of #Renewals & #Expansions

as a sales effort that starts

on Day One after the

contract is signed.

→ You’ve started

→ a (re)sales cycle

→ on a downward slope.

❌ If that’s the case,

❌ it shouldn’t be surprising

❌ that #churn is high and #NRR is low.

The gap between

Sales expectations

and Post-Sales experience

actively kills trust, renewals, and expansions.

The good news?

It’s fixable.

🟩🟩🟩 ACTION 🟩🟩🟩

If you’re a #CEO or #CRO

and you see this dynamic in your business...

▶️ REACH OUT ◀️

We help companies close this gap —

with a structured approach

to turn your hype cycle

into a growth cycle.