Your Hype Cycle is Killing your NRR
- Jun 10, 2025
- 1 min read
βThe happiest a client ever is with your product is the day they sign the contract.β
π¨π¨π¨ YOUR HYPE CYCLE π¨π¨π¨
The hype cycle
doesnβt just apply
to emerging technologies.
Itβs exists in many B2B buying experiences.
Sales takes clients to the
π£πππ π’π ππ‘ππππ§ππ ππ«π£πππ§ππ§ππ’π‘π¦.
But onboarding / early usage
lands them in the
π§π₯π’π¨ππ π’π πππ¦ππππ¨π¦ππ’π‘π ππ‘π§.
You hope that
Customer Success
can quickly guide them
through the π¦ππ’π£π π’π ππ‘πππππ§ππ‘π ππ‘π§
ending safely on the π£πππ§πππ¨ π’π π£π₯π’ππ¨ππ§ππ©ππ§π¬.
But too often?
They never make it out of the trough.
π₯π₯π₯ YOUR NRR π₯π₯π₯
Think of #Renewals & #Expansions
as a sales effort that starts
on Day One after the
contract is signed.
β Youβve started
β a (re)sales cycle
β on a downward slope.
β If thatβs the case,
β it shouldnβt be surprising
The gap between
Sales expectations
and Post-Sales experience
actively kills trust, renewals, and expansions.
The good news?
Itβs fixable.
π©π©π© ACTION π©π©π©
and you see this dynamic in your business...
βΆοΈ REACH OUT βοΈ
We help companies close this gap β
with a structured approach
to turn your hype cycle
into a growth cycle.
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