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LEARN [ Blog ]
Our desire is to bring insightful concepts that can be pragmatically applied.
These blog posts are almost entirely based upon real client conversations.
Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.
We hope you enjoy these musings. But even more, we hope you apply them in your business.
2025 Growth Engine
In 2025, I'll be posting more often about a critical & pervasive problem: post-sales revenue. 🟥🟥🟥 In almost every business 🟥🟥🟥 →...
Jan 131 min read
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Poor client retention? Anemic client expansion revenue? 7 Reasons to watch this 4 min video
(1) Underscoring one of the most common root causes (2) A conceptual framework directing post-sales efforts (3) A pragmatic tool to...
Nov 4, 20241 min read
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5 Approaches to Creating Scale
"You want me to do far more with the same amount of people?!" Yes. Yes, we do. Why? Because it’s possible. Because of other options like...
Oct 28, 20241 min read
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Stop Running The Business In Your Head
"The problem is that most [#CEOs*] run their businesses in their heads." A 30-year investing veteran... ...from the PE space (primarily...
Jul 16, 20241 min read
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Beware of Disdain for the Competition
A disdain for the competition is problematic. Unless you're absolutely crushing all your growth goals, or... ...have a monopoly in your...
Jul 15, 20241 min read
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Has your org invested in tangible *operational norms* to create the *cultural norms* you hear leadership aspiring to see in its workforce?
I'm tired of hearing "[Fill in the blank] generation of workers are [complaint about work ethic]!" Question is: What have you done about...
Jul 9, 20241 min read
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Reduce Organizational Whiplash By Refining Your Strategy
Your org is suffering from whiplash (and a likely a lack of sound strategy) if you see things like... → "We're building this product!" ...
Jul 8, 20241 min read
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Organizational Focus and Discipline
Focus & discipline are standard ingredients for ongoing growth, yet (somehow) often missing. This 2 min video elaborates. 🟨🟨🟨 QUICK...
Jul 1, 20241 min read
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What progress can you REALLY see in a mere 30 days? 4 weekly work-sessions?
What progress can you REALLY see in a mere 30 days? 4 weekly work-sessions? This 2 min video illustrates... Transformational change &...
Jun 18, 20241 min read
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Pragmatic Actions for Complex Challenges
"Very specific, very clear actions that will definitively move the ball forward on this issue." This is often what... ...I hear in...
May 21, 20241 min read
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Generative Language Thinking Doing for Exciting Goals
"They have to stop calling them #aggressive #goals..." Recently one of my favorite #CROs said this... ...while we were having coffee. I...
May 20, 20241 min read
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How Does The Right Thing Happen... When The CEO Is Wrong About it?
How does the #right thing happen, when the #CEO is #wrong about it? A few examples: 🔺 Larry Page was highly hesitant about Chrome...
May 13, 20241 min read
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Revenue - Profit -Predictability
How do you methodically plan to increase valuation? Here's how I go about it with my clients. (~3 min video) ... This is standard for...
May 11, 20241 min read
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Everyone Is Working At Capacity. Yet Results Still Aren't Coming?
Everyone is working hard. Long hours. 'At capacity.' Yet results aren't coming... Is this a #Strategy issue? → The wrong goals? → The...
May 9, 20241 min read
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You Have a Complex Revenue Machine, It Needs To Be Engineered + Optimized To Break Through REVENUE PLATEAUS and to identify PROFIT OPPORTUNITIES
One of the most valuable yet overlooked roles to any #Revenue team (and thus any business at-large) is... ....#RevOps. Rev Ops is not...
May 2, 20241 min read
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Year 4 Helping Ambitious Execs & Orgs Solve Complex Challenges Across REVENUE - PROFIT - PEOPLE by Refining Strategy + Execution
4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...
May 1, 20242 min read
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Cutting Your Marketing Budget To Save Money Is Like Stopping Your Watch To Save Time
Cutting your B2B #Marketing budget? Expect to be cutting your #Revenue growth. Several studies consistently show that B2B buyers are more...
Apr 29, 20241 min read
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Cost Cutting VS Operational Scalability
Cost Mgmt. Profit improvement.  It's not just about layoffs, T&E limits, and hiring freezes. Yes... ...you can cut costs. 🔴 But you can...
Apr 26, 20241 min read
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What Does It Feel Like To Be Wrong?
What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...
Apr 25, 20241 min read
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Artificial Intelligence VS Natural Stupidity
"My colleagues, they study artificial intelligence; me, I study natural stupidity." - Tversky I'm with Tversky. I study, and help fix...
Apr 24, 20241 min read
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