Your Price Should Never Travel Alone
- Aug 3
- 1 min read
A price should never travel alone.
A $300K deal
we had in a Win Room this week:
↳ The buyer said it plainly:
↳ “All we care about is ROI.”
Yet the price was about to go out...
... by itself.
🟥🟥🟥 THE PROBLEM 🟥🟥🟥
Send a price by itself
and it becomes the
biggest number
in the room.
→ $250K, alone on a page,
reads as pure cost.
🟨🟨🟨 NEW RULES 🟨🟨🟨
Two moves
1️⃣
The price never goes out without
a value number at least
sitting next to it.
10x bigger
(minimally)
$300K annually
next to $3M quarterly
is a different conversation.
2️⃣
Co-develop the math:
Get the buyer in a room.
They own the ROI calculation
as much as you do.
Math the buyer helped build
survives scrutiny.
Math you build
doesn't.
⬜⬜⬜ QUESTION ⬜⬜⬜
Pull the last three proposals you lost...
Was your price
the biggest number on the page?
🟩🟩🟩 ACTION 🟩🟩🟩
and you want rules like this
implemented systemically
▶️ REACH OUT ◀️
Macy Tanking and I can explain how
↳ Our Win Room program
↳ reinforces fixes oversights like this
↳ by using make-or-break deals as a classroom
--------------------------------
Rev(X) | REVENUE // TRANSFORMED
𝗜𝗳 𝘆𝗼𝘂 𝗟𝗜𝗞𝗘 𝘁𝗵𝗶𝘀 𝗽𝗼𝘀𝘁,
𝗽𝗹𝗲𝗮𝘀𝗲 𝗖𝗟𝗜𝗖𝗞 𝘁𝗵𝗲 𝘄𝗵𝗶𝘁𝗲 𝗯𝗲𝗹𝗹 (𝘂𝗽𝗽𝗲𝗿 𝗿𝗶𝗴𝗵𝘁)
𝗮𝗻𝗱 𝗦𝗘𝗟𝗘𝗖𝗧 "𝗔𝗹𝗹" (𝗱𝗼𝘂𝗯𝗹𝗲 𝗯𝗲𝗹𝗹) 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲
𝘆𝗼𝘂 𝗦𝗘𝗘 𝗮𝗹𝗹 𝗽𝗼𝘀𝘁𝘀 𝗴𝗼𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱.
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