It's an absurd question. To maximize hashtag#Revenue hashtag#Growth, if you could pick only 1 of the following...
...and improve it by X%
which of these do you pick right now?
🔴 ONLY ONE 🔴
1️⃣ CUSTOMER RETENTION
→ Maximize repeat business & recurring revenue
2️⃣ CUSTOMER EXPANSION
→ Sell more existing products to existing clients
3️⃣ MARKET PENETRATION
→ Secure new customers in your current market
4️⃣ MARKET DIVERSIFICATION
→ Gain new customers in adjacent segments/markets
5️⃣ PRODUCT DIVERSIFICATION
→ Sell new products to existing clients + prospects
6️⃣ PRICING OPTIMIZATION
→ Make more revenue on the same products + clients
• Do the math. hashtag#Potential
• Estimate the effort required. hashtag#Cost
• Consider the chances you'll achieve it. hashtag#Likelihood
________________________
🌕 Again, you get to pick only one 🌕
1. Which one?
2. Why?
3. Would everyone agree?
4. Why wouldn't they?
5. How do you align?
________________________
Picking only one
is an absurd requirement because
you always have capacity to do more than one thing.
But it's an important thought exercise.
So now:
pick only a second.
Same questions 5 questions above.
________________________
Pick a third & final.
________________________
Lastly...
→ Are all stakeholders mobilizing toward these today?
→ How do you know they're doing the right things?
→ How do you know they're doing them well?
→ What must be true to be successful?
→ Is everyone clear on all of this?
________________________
🟩🟩🟩 ACTION 🟩🟩🟩
If you're a hashtag#CEO, hashtag#COO, or hashtag#CRO
and feel you lack clear, credible plans
by which the org will achieve growth goals
▶️ REACH OUT ◀️
and we can discuss
methodical & pragmatic frameworks
to refine hashtag#GTM hashtag#Strategy + hashtag#Execution
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