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Revenue Churn and your POST-SALE Investment


Client churn & NRR challenges abound.


What's going on?



SIMPLE MATH:


→ A 5-yr partnership at $1M/yr contract = $5M


→ $1M of that $5M is won by your sales team


→ 80%+ of your revenue potential is owned post-sale



YET,


few post-sales orgs have...


→ Commercial savvy to navigate orgs & drive wins


→ Notable comp incentive to drive commercial wins


→ Infra to balance delivery vs commercial expansion


______________



TO BE CLEAR



▶️  Renewal & Expansion starts at DAY ONE post-sale 



And with that being 80% of your revenue potential,


perhaps it's your post-sales teams who are


the /// growth edge /// of your business?



→ Are you thinking of it that way?


→ Investing in it that way?


→ With incentives?


→ Infrastructure?


→ Training?


→ Etc?

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