Beware of Disdain for the Competition

A disdain for the competition is problematic. Unless you're absolutely crushing all your growth goals, or...

...have a monopoly in your category (unlikely)

it does not serve you to speak (or even think)

about the competition without respect.

Even if you have monopoly-esque growth,

it's not a good look.

It doesn't matter:

• How great your product is

• How innovative your vision is

• How great a team you've built

• How much your clients love you

🔴 Tables can turn very quickly.

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The best orgs respect their competition and..

... carefully examine what the competition does well...

... so that they can build a #strategy to do even better...

... and #execute as if they can be overtaken any day.

Your competition isn't the problem:

your underestimating them is.

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There's a structured process

to assess your competition

and yourself vis-a-vis

the market's needs

to build a winning

#STRATEGY

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If you're a #CEO or other #C-Suite #Exec and

hear dismissive talk of the competition,

your org is setting itself up for

blindspots & landmines.

▶️ REACH OUT ◀️

And we can talk about a process for

competitive analysis & strategic positioning

with an independent Operating Partner (iOP).