Beware of Disdain for the Competition
- Victoria Moran
- Jul 15, 2024
- 1 min read
A disdain for the competition is problematic. Unless you're absolutely crushing all your growth goals, or...
...have a monopoly in your category (unlikely)
it does not serve you to speak (or even think)
about the competition without respect.
Even if you have monopoly-esque growth,
it's not a good look.
It doesn't matter:
• How great your product is
• How innovative your vision is
• How great a team you've built
• How much your clients love you
🔴 Tables can turn very quickly.
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The best orgs respect their competition and..
... carefully examine what the competition does well...
... so that they can build a #strategy to do even better...
... and #execute as if they can be overtaken any day.
Your competition isn't the problem:
your underestimating them is.
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There's a structured process
to assess your competition
and yourself vis-a-vis
the market's needs
to build a winning
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🟩🟩🟩ACTION🟩🟩🟩
hear dismissive talk of the competition,
your org is setting itself up for
blindspots & landmines.
▶️ REACH OUT ◀️
And we can talk about a process for
competitive analysis & strategic positioning
with an independent Operating Partner (iOP).
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