The #CEO, #COO, #CFO at your top clients - how many text you when they need anything related to the problem you help them solve?
Jonah Goodhart, as CEO of Moat,
urged his team to establish
'texting-level relationships'
with executive sponsors.
Fayez Mohamood, CEO of Bluecore
thinks of this as getting your clients
'to have you on speed dial'.
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#HighPerforming#Execs & orgs create simple, foundational goals.
❔ What's best way to navigate challenging market dynamics ❔
✅ Establish enough rapport and value that when clients hit tough times, they call or text you. ✅
❔ What's the best way to know that your retention & expansion rates will stay as healthy as possible ❔
✅ Create a texting-level relationship with those responsible for that decision to expand or renew. ✅
❔ What's a sound way to capture an incremental $10M ❔
✅ Get on speed dial with decision-makers who have $10M of budget and $100M - $1B problems to solve ✅
Why make things more complicated than need be?
---ACTION---
(1) List the 20% of your clients who make up (or *could* make up) the highest % of your revenue.
(2) Define what qualifies a client contact as the executive sponsor.
(3) Don't know that exec sponsor yet? Get at them today. Really: by end of day.
(4) Not on speed dial or texting relationship? Spend more time with them. ASAP.
(5) Track the monthly increase in the % of those top clients/prospects whose exec sponsors you have...
(a) ...connected with (they KNOW you)
(b) ...established a dialog with (they LIKE you)
(c) ...created a text/speed-dial dialog with (they TRUST you)
Ready. Set. GO.
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