top of page

Get Your Most Important Clients On Speed Dial


The #CEO, #COO, #CFO at your top clients - how many text you when they need anything related to the problem you help them solve?


Jonah Goodhart, as CEO of Moat,

urged his team to establish

'texting-level relationships'

with executive sponsors.


thinks of this as getting your clients

'to have you on speed dial'.


--------------------


#HighPerforming#Execs & orgs create simple, foundational goals.


❔ What's best way to navigate challenging market dynamics ❔


✅ Establish enough rapport and value that when clients hit tough times, they call or text you. ✅


❔ What's the best way to know that your retention & expansion rates will stay as healthy as possible ❔


✅ Create a texting-level relationship with those responsible for that decision to expand or renew. ✅


❔ What's a sound way to capture an incremental $10M ❔


✅ Get on speed dial with decision-makers who have $10M of budget and $100M - $1B problems to solve ✅


Why make things more complicated than need be?


---ACTION---


(1) List the 20% of your clients who make up (or *could* make up) the highest % of your revenue.


(2) Define what qualifies a client contact as the executive sponsor.


(3) Don't know that exec sponsor yet? Get at them today. Really: by end of day.


(4) Not on speed dial or texting relationship? Spend more time with them. ASAP.


(5) Track the monthly increase in the % of those top clients/prospects whose exec sponsors you have...


(a) ...connected with (they KNOW you)


(b) ...established a dialog with (they LIKE you)


(c) ...created a text/speed-dial dialog with (they TRUST you)


Ready. Set. GO.

2 views0 comments

Recent Posts

See All

Comments


bottom of page