1️⃣ Find at least 3 people at the very front-line of #execution.
.....those closest to customers...
• A sales rep
• Customer service/success rep
.....and production of the product you sell them...
• A machine operator,
• Coding engineer
• Hamburger cook
2️⃣ Ask them 3 very specific questions to surface any & all challenges that may be related to *their* part in executing your 2023 strategy.
• Do NOT dismiss the strategy, judge the person, etc
• Their perception of the any challenges is
a reality your strategy must account for
3️⃣ Write a communication to all involved in the development of your strategy about revisions needed to account for these front-line executional realities.
4️⃣ Block time NOW in your calendar to do this with a *different* set of front-line executors of strategy every X weeks (ideally at least once per month).
Don't have the time?
Or make plans to have your strategy fall apart in execution.
If the strategy doesn't account for those executing, the strategy is to blame.
Ready. Set. GO!