Buy-in is table stakes
- Joseph Zito
- Apr 7, 2022
- 1 min read
High-performing individuals & orgs are genuinely energized. In any system of people, the single lever to pull to optimize that system is...
...the story.
Stories have the power to energize.
They also have the power to do the opposite.
In the absence of a story,
your employees,
your clients,
your market
will create their own.
And unfortunately, the story others create
often assumes the worst, not the best,
much less the most energizing.
But you can't just create *any* story.
THERE ARE THREE C's TO STORYTELLING.
(and they aren't conflict, characters, and climax).
IF YOU
(1) are struggling to create buy-in
(2) have buy-in, but not energetic pursuit of excellence
(3) simply want to learn more
MESSAGE ME
and I will share those three C's.
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