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You, your team, your org is moving more slowly than you'd like. Why? Likely because you don't have a 'Critical Event.' In sales, a Critical Event....


...is something that creates both urgency and necessity.


It moves an initiative

from a nice-to-have

to a need-to-have.


• A new flagship product launch in 6 months

• A commitment to the Board of Directors next quarter

• The biggest annual industry conference next month

• The pitch to the CEO of your largest prospect in 2 weeks


You have to deliver. No option.

Everyone must rally and hustle.


>>>HERE'S THE THING:


You can create critical events

***whenever you want***

to rally yourself or your team

to deliver on something sooner

than you would without that event.


(1) SOCIAL COMMITMENT

Schedule something that includes others

and announce that you will be reviewing/delivering X

so that you put your reputational collateral on the line


(2) ACCELERATING TIMELINE

Schedule that meeting/call/event for a timeline

that creates urgency and energy and hustle.

If it doesn't make you slightly nervous, it's not soon enough.


Leverage events that already exist.

• All-hands meetings

• MBRs

• Quarterly board meetings

• Weekly 1:1s


So - stop reading this post,

and go create a Critical Event

for yourself and your team

around a Critical Unlock

to make massive progress

toward solving whatever your version

of a $10 Million problem is.


Ready. Set. GO.


#EffectiveExecutives

#Solving10MillionDollarProblems

#HighPerformanceOrgs

#ContinuousImprovement