You, your team, your org is moving more slowly than you'd like. Why? Likely because you don't have a 'Critical Event.' In sales, a Critical Event....
...is something that creates both urgency and necessity.
It moves an initiative
from a nice-to-have
to a need-to-have.
• A new flagship product launch in 6 months
• A commitment to the Board of Directors next quarter
• The biggest annual industry conference next month
• The pitch to the CEO of your largest prospect in 2 weeks
You have to deliver. No option.
Everyone must rally and hustle.
>>>HERE'S THE THING:
You can create critical events
***whenever you want***
to rally yourself or your team
to deliver on something sooner
than you would without that event.
(1) SOCIAL COMMITMENT
Schedule something that includes others
and announce that you will be reviewing/delivering X
so that you put your reputational collateral on the line
(2) ACCELERATING TIMELINE
Schedule that meeting/call/event for a timeline
that creates urgency and energy and hustle.
If it doesn't make you slightly nervous, it's not soon enough.
Leverage events that already exist.
• All-hands meetings
• Quarterly board meetings
• Weekly 1:1s
So - stop reading this post,
and go create a Critical Event
for yourself and your team
around a Critical Unlock
to make massive progress
toward solving whatever your version
of a $10 Million problem is.
Ready. Set. GO.