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Cutting Your Marketing Budget To Save Money Is Like Stopping Your Watch To Save Time


Cutting your B2B hashtag#Marketing budget? 


Expect to be cutting your hashtag#Revenue growth.



Several studies consistently show that B2B buyers are


more than 1/2 through their purchase decision 


before they talk to your sales reps.



Here are a few of those studies



• Google/CEB: 57% through decision before engaging



• B2B Int'l: 60% through before connecting w/ a rep



• McKinsey: 66% through before talking to a sales rep



• CSO Insights: 70% wait until late in the process



________________________



If you're a hashtag#CEO or hashtag#CRO hitting growth plateaus


I suggest a diagnostic to understand the root


of the growth issues and how much is 


actually related to hashtag#Marketing 


vs many other factors.



▶️ REACH OUT ◀️



We can discuss what a hashtag#GTM hashtag#Diagnostic


would look like for you and your business. 



________________________



If you're a hashtag#CMO struggling to 


secure or defend budgets


or to hit objectives


amidst cuts



▶️ REACH OUT ◀️



We can discuss how an Operating Partnership


may be able to help you achieve goals


amidst challenging constraints.

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