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What's limiting your GTM? Everyone has an opinion and the scapegoating discussed in this video is common. Instead...


...facilitate a discussion amongst stakeholders using this 9-box matrix as a method for simplifying the complexity of the GTM system and to create a common language for open dialog.


To take it further, consider...


1. COLLECTING DATA

by combining a 360 assessment of your GTM

with objective analysis removed from GTM Stakeholders


2. A SYSTEMATIC APPROACH

to optimizing with operational excellence frameworks

like the Theory of Constraints and Kaizen.


3. GETTING HELP & ASSIGNING OWNERSHIP

to someone who can design and mobilize an effort

to optimize your GTM, specifically someone who has:


• GTM expertise

• Systems thinking approach

• Change management discipline


I'm curious as to how you would rate your own business with this GTM Scorecard, and what you'll do with those insights.


DM to share 1:1 or to explore this further.


#GTM#CEO#CRO#CEOcoach#Revenue