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The #1 Factor Differentiating Winning B2B Players From Their Competitors

What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions...

... asked the buyers in each transaction

 to rate the winning vendor versus

 the 2nd place competitor

 on 42 factors.

🟨 The SINGLE biggest difference? 🟨

In first place among 42 factors was:

"They educated me with new ideas or perspectives"

🟥 This was DEAD LAST for the 2nd place option. 🟥


Something new 

definitionally means

the buyer wasn't considering it previously.

→ They didn't put it in their RFP.

→ They didn't mention it when you asked.

→ They legitimately weren't thinking about it at all.

But they should be.


🟩🟩🟩 ACTION 🟩🟩🟩

Answer this question NOW:

→ What is it that your market is not considering

 that no one else is telling them, 

 and they need to know?

(𝗧𝗼 𝗯𝗲 𝗰𝗹𝗲𝗮𝗿: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗹𝗶𝗸𝗲𝗹𝘆 𝗮 𝗹𝗶𝘀𝘁, 𝗻𝗼𝘁 𝗮 𝘀𝗶𝗻𝗴𝘂𝗹𝗮𝗿 𝘁𝗵𝗶𝗻𝗴)


If you're a hashtag#CEO or hashtag#CRO 

with a business hitting growth plateaus


and we can diagnose (and improve) your GTM.

*Research by the RAIN Group

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