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The #1 Factor Differentiating Winning B2B Players From Their Competitors


What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions...



... asked the buyers in each transaction


 to rate the winning vendor versus


 the 2nd place competitor


 on 42 factors.



🟨 The SINGLE biggest difference? 🟨



In first place among 42 factors was:



"They educated me with new ideas or perspectives"



🟥 This was DEAD LAST for the 2nd place option. 🟥


__________________________



Something new 


definitionally means


the buyer wasn't considering it previously.



→ They didn't put it in their RFP.



→ They didn't mention it when you asked.



→ They legitimately weren't thinking about it at all.



But they should be.


__________________________



🟩🟩🟩 ACTION 🟩🟩🟩



Answer this question NOW:



→ What is it that your market is not considering


 that no one else is telling them, 


 and they need to know?



(𝗧𝗼 𝗯𝗲 𝗰𝗹𝗲𝗮𝗿: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗹𝗶𝗸𝗲𝗹𝘆 𝗮 𝗹𝗶𝘀𝘁, 𝗻𝗼𝘁 𝗮 𝘀𝗶𝗻𝗴𝘂𝗹𝗮𝗿 𝘁𝗵𝗶𝗻𝗴)


__________________________



If you're a hashtag#CEO or hashtag#CRO 


with a business hitting growth plateaus



▶️ REACH OUT ◀️



and we can diagnose (and improve) your GTM.







*Research by the RAIN Group

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