The confused mind never buys.
- Victoria Moran
- Mar 28
- 1 min read
“The confused mind never buys.”
🟨🟨🟨 YOU’VE BEEN THERE 🟨🟨🟨
You’re on the buyer’s side of the table.
It’s a serious decision.
New tech,
new partner,
new investment.
The salesperson is enthusiastic—
they’re walking you through…
→ 30 slides
→ 15 features
→ 5 packages
→ a roadmap stretching into next year
You nod.
You smile.
You struggle to find signal within the noise.
You check your texts / Slack / watch.
This is what happens every time
a buying conversation
lacks simplicity and
clarity.
As thus the saying:
“The confused mind never buys.”
🟥🟥🟥 THE TRUTH 🟥🟥🟥
People struggle to invest
in what they don’t understand.
And yet,
many sales teams
unintentionally overwhelm
with far, far too much information,
about how their very special sausage is made.
The most effective revenue orgs?
They simplify.
They make it clear:
how buyers can move
from ‘problem’ to ‘outcome.’
No clutter.
No ambiguity.
Just credible, compelling clarity.
🟩🟩🟩 ACTION 🟩🟩🟩
and want to distill complexity
into easy-to-buy simplicity…
▶️ LET’S TALK ◀️
We help revenue orgs
create simple narratives and
paths for buyers to say yes faster.
Complexity kills.
Simplicity sells.
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