VALUE

There's a good chance you're forgetting something crucial...

🟥🟥🟥 THE PUNCHLINE 🟥🟥🟥

Everything

starts with delivering

⇒⇒⇒⇒ VALUE ⇐⇐⇐⇐

to your prospects and clients.

If you want anything of value from them...

→ Attention

→ Engagement

→ A first time sale

→ Time investment

→ Product Adoption

→ A true partnership

→ Their contract renewal

→ An expansion of business

... then you need first provide them with Value.

It's crazy how many of us

forget this fundamental point

especially in Enterprise B2B / SaaS / Tech.

🟨🟨🟨 SO 🟨🟨🟨

Want them to answer your outreach?

→ Tell them something valuable that no one else has.

Want them to show up engaged in your next call?

→ Make call one of the most valuable they have today.

Want recurring revenue?

→ Ensure you're delivering recurring value.

Want C-Level visibility and impact?

→ Impact that which is most valuable to the C-Level.

Want to be differentiated from competitors?

→ Provide value that competitors unequivocally can't.

🟢 It's not rocket surgery

🔴 But instead you're likely talking about:

• your pitch

• your product features

• whatever you think is valuable

🟩🟩🟩 ASK 🟩🟩🟩

For every single...

→ Call

→ Email

→ Meeting

→ Deliverable

→ Product Feature

→ EVERY. SINGLE. INTERACTION

...ask:

→ which stakeholders will receive or use this,

→ what do THEY specifically valuable, and

→ how does this provide that value?

⬜⬜⬜ ACTION ⬜⬜⬜

If you're a #CEO or #CRO

and want your team to be

more focused on delivering value

▶️ 𝗥𝗘𝗔𝗖𝗛 𝗢𝗨𝗧 ◀️

And we can discuss

how to design Value-delivery

across all of your customer interactions