Why New CROs Fail - And What To Do About It

The average CRO lasts less than 2 years.

It's not a "bad fit" problem.

It’s not a talent problem.

It’s a design failure.

🟥🟥🟥 THE BREAKDOWN 🟥🟥🟥

Companies burn through hiring new CROs

to 'fix sales' or 'drive growth'

But here’s what really happens:

❌ The CEO expects

quick wins despite having

quarters or years of a mess to clean up

❌ The CRO expects

playbooks proven previously

will work just as well in the new environment

❌ No one has

a structured approach

to systematically turn the ship around

... nor the patience.

2 quarters in,

feels like a lifetime but

revenue hasn't shifted substantively...

And then...

→ The board panics

→ The CEO follows suit

→ Quarterly target myopia kicks in

→ Quick-win band-aids turn into quick misses

→ Valuable strategy & systems die in the fire drill swirl

🟨🟨🟨 THE SHIFT 🟨🟨🟨

The best #CROs aren't sprinters.

They’re architects.

✅ They design revenue systems

✅ They align Marketing, Sales & Services

✅ They meld past playbooks with existing motions

And the best #CEOs

give them what's needed to design and build.

✅ Space & time

✅ Funding & resources

✅ Air-cover & additional help

Rev(X) has a 30-60-90 day plan

for launching new CROs into orgs successfully

And we also help CROs design & implement

the #strategy & #systems needed for the long-term

🟩🟩🟩 ACTION 🟩🟩🟩

If you’re a #CEO or #BoardMember and

don't want a perfectly great #CRO

to burn out in 12-18 months...

▶️ LET’S TALK ◀️

It’s not about who you hire.

It’s about what you build around the hire.

We help you both (CEO & CRO)

design and build what's necessary

to create a new commercial growth engine.