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Maybe you have a PR problem? Perhaps poor NPS scores? Perhaps your customer support & success function needs an upgrade? Think about...


...yourself as a business

and you'll see areas of your 'operation'

that are limiting your greater success.


STRATEGY:

• What 'market need' exists that you can uniquely & best meet?

• What game are you playing, and what's your plan to win?

• What other players and dynamics are you competing with?


PRODUCT:

• Is your Product (you) user friendly?

• How are you ensuring that what you offer is continually being improved & maintaining differentiation?

• Are you charging enough for the value your provide?


MARKETING:

• How are you creating awareness and interest in what you have to offer?

• How's the positioning and brand sentiment?


SALES:

• How are you getting others to buy what you're selling (and idea or objective you have)?

• How are you expanding your footprint of influence within the clients you're engaged with?

• Are you engaged with Champions, Economic Buyers, considering their Decision Criteria & Process?


PARTNERSHIPS:

• Who are the key players in your ecosystem, the macro forces who can influence or block the outcomes you desire?

• Do you have a channel set up to bring your value to the market at scale?


CUSTOMER SUCCESS:

• Are you doing the hard work to ensure your 'clients' are getting the most value of the Product you've sold them on (ie. you)?

• How are you ensuring you have the highest NPS scores?


OPERATIONS:

• What systems do you have in place to operate at scale?

• How do you create efficiency - more output for less input?

• What checks do you have in place to mitigate risk, error, etc?


HR:

• In what deliberate ways do you improve morale & mitigating burnout?

• What's your time-off policy and what benefits are you offering (yourself)?


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One of the best ways to optimize your own performance, outcomes, morale, etc is to apply to yourself those principles that work for organizations?


• Daily Agile scrum/standups.

• Kaizen, the Theory of Constraints

• Your own personal KPIs and MBRs

• A Board of Advisors/Directors

• Etc

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