You didn’t need another training program
- Victoria Moran
- Apr 10
- 1 min read
You didn’t need another training program.
You needed change management.
🟥🟥🟥 THE FAILURE MODE 🟥🟥🟥
You dropped six figures on training.
Flew the team in.
Brought in the big-name facilitator.
Taught a shiny new methodology.
And 30 days later?
Nothing stuck.
Behavior didn’t change.
Deals didn’t move.
Reps went back to what they were doing before.
Why?
Because training ≠ transformation.
Without change management,
training is just theater.
🟨🟨🟨 THE MISSING PIECES 🟨🟨🟨
Real change needs:
✅ Executive alignment on what’s changing—and why
✅ Igniting the desire to invest the effort to change.
✅ Reinforcement over time (not a one-and-done workshop)
✅ Ongoing coaching infrastructure
✅ Embedded tools + daily workflows
✅ Accountability systems tied to behavior
✅ Visible leading indicators of adoption & impact
You don’t just train.
You design the environment
where new behavior can survive.
You engineer a culture
where the old behavior
is just not accepted.
Otherwise, you’re just lighting money on fire.
🟩🟩🟩 ACTION 🟩🟩🟩
tired of watching training budgets
disappear into the void…
▶️ LET’S TALK ◀️
We don’t just teach revenue teams.
We rewire them.l
Let’s make the next investment actually stick.
Let’s drive real change
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