Addressing the Ebbinghaus Forgetting Curve

This chart is why sales training rarely turns into improved sales outcomes [2 min video].

🟥🟥🟥 THE PROBLEM 🟥🟥🟥

You spend $100K+ on sales training.

Your team leaves fired up.

Ready to crush quota.

But within days?

🌀 They forget 80% of what they learned.

🌀 They revert to old habits.

🌀 You see no revenue wins.

The culprit?

What's I discuss in the video.

🟨🟨🟨 THE REFRAME 🟨🟨🟨

Sales training isn’t a single event.

𝗜𝘁’𝘀 𝗮 𝗰𝗵𝗮𝗻𝗴𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.

And if you want

new skills → new behaviors → new outcomes,

𝘆𝗼𝘂 𝗺𝘂𝘀𝘁 𝗶𝗻𝘀𝘁𝗮𝗹𝗹 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺

to 𝘳𝘦𝘴𝘦𝘵 𝘵𝘩𝘦 𝘧𝘰𝘳𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘤𝘶𝘳𝘷𝘦.

This requires

→ Systems thinking

→ Discipline in strategy

→ Application of change mgmt principles

→ Technology to scale reinforcement & accountability

🟩🟩🟩 ACTION 🟩🟩🟩

If you're a #CEO or #CRO

Who wants a better alternative

to 2010's approach to sales training

▶️ REACH OUT ◀️

And we'll build you a lasting sales effectiveness engine

So new knowledge becomes new action.

And new action drives more $$$.