Your Best Sales Reps Are Not Within Your Four Walls

Your best sales team? You don't incentivize them. They don't even work for you.

Who are your best sellers?

Delighted clients.

They're evangelists.

Selling your religion.

🟨🟨🟨 4 WAYS THEY DO THIS 🟨🟨🟨

• FUELING MARKETING

approving case studies, joining webinars, etc

to be used by sales in accelerating new business.

• REFERRING LEADS:

making warm intros to colleagues in their network

at other organizations who need your services.

▶️ Warm intros have shorter sales cycles.

• HELPING CLOSE DEALS:

serving as glowing references to secure wins

with lower-funnel prospects.

▶️ Prospects trust peer proof over your promises.

• BRINGING YOU WITH THEM:

When they move to a new org,

they can bring you in with them,

moving faster than the best sellers.

🟥🟥🟥 BUT, WAIT 🟥🟥🟥

Are you leveraging them?

→ Do you have a systematic way

→ to delight your clients and

→ activate them effectively

→ in all the ways above?

Specific cues should trigger

specific processes

like clockwork

to activate

clients.

How much of your pipeline comes from existing clients?

It should be imperative

that your post-sales team

has stated & measured goals

around activating clients in these ways.

🟩🟩🟩 ACTION 🟩🟩🟩

If you're a #CEO or #CRO

and need to turn your post-sales team

into a #growth #engine (vs a service arm).

▶️ REACH OUT ◀️

And we can talk about a program to

ignite #commercial & #sales acumen

within your post-sales team.