This is an illustration from my upcoming book
- Victoria Moran
- Mar 4
- 1 min read
This is an illustration from my upcoming book. It's about making B2B Renewal & Expansion $$$ go ↑↑↑
🟥🟥🟥 Why 🟥🟥🟥
80-90% of revenue from any new client
should come after you deliver
upon whatever you sold
to that client.
...YET...
80-90% of the time
the post-sales org engaging those clients
have little commercial savvy or legit growth playbook.
Across 50 interviews
with senior revenue executives
EVERY SINGLE ONE agreed with this pervasive issue.
None of them have a good way of solving it.
🟨🟨🟨 So Then 🟨🟨🟨
It doesn't just get solved with...
... a book
... or a platform/tool
... or training sessions
... or a compensation model
... or an organizational structure
... or any one other [fill in the blank thing]
It gets solved with: ALL OF THEM
Compounded together
Into a system
I've built.
Over 20,000 hours of
owning post-sales revenue growth
as an operating executive in Enterprise B2B.
Roughly 10,000 hours
driving growth with B2B orgs
as an independent operating partner.
After 100's of hours
designing, testing, iterating
the system is getting ready for takeoff.
🟩🟩🟩 ACTION 🟩🟩🟩
working the Enterprise B2B game
with crappy Renewal & Expansion revenues.
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