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Painkillers = Good    |   Vitamins = 'Meh'


I'm talking about what you're offering. 



• Your product 


• Your service


• Your process



It should kill pain. 


I'm talking 'opioid-level' painkilling


(minus the public health epidemic, of course).



People (businesses) will pay anything to get rid of pain.



The stronger the pain...


• The more they'll pay


• The faster they'll buy


• The more they'll use



Vitamins? Making others (businesses) stronger.



Vitamins 𝘚𝘏𝘖𝘜𝘓𝘋 be bought, 𝘚𝘏𝘖𝘜𝘓𝘋 be used. 



But we know how that actually goes.



• How are your new biz close rates?


• What about your NRR?


• Your inbound leads / opportunities?



Vitamin-sized numbers?


____________________



Why am I talking about this?



Because of your hashtag#Strategy 



If it doesn't hinge upon 


SOLVING PAIN


then I suspect...



→ it sounds better to you


→ and serves you better


→ than it does them


 (your market/clients)



If your hashtag#Strategy ain't great,


well, all your hashtag#Execution is for naught.



Then we've wasted a lot of time & money.



And then we do our 'reductions'...


where people's livelihoods (and lives) are impacted


because we built a Strategy & Execution upon vitamins


(or we didn't invest in Strategy & Execution at all)



____________________



What pain does I solve?



The one where you say...


• "Can't have another year/quarter like that last one"



The kind of pain where you also say...



• "How the &@%# are we going to solve this?!"




 OR



• "How did we drop the ball so badly?!"




The kind of pain...


• Worth $10M+ of 'OUCH' to your P&L



____________________


Got pain like that?


▶️ REACH OUT ◀️


and we can talk...



...especially if you're a hashtag#CEOhashtag#COO, or hashtag#CRO.

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