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LEARN [ Blog ]
Our desire is to bring insightful concepts that can be pragmatically applied.
These blog posts are almost entirely based upon real client conversations.
Thus, we're sharing the real perspectives CEOs and other senior execs are employing to break through growth plateaus and capture as much upside as possible.
We hope you enjoy these musings. But even more, we hope you apply them in your business.
What progress can you REALLY see in a mere 30 days? 4 weekly work-sessions?
What progress can you REALLY see in a mere 30 days? 4 weekly work-sessions? This 2 min video illustrates... Transformational change &...
Jun 18, 20241 min read
Pragmatic Actions for Complex Challenges
"Very specific, very clear actions that will definitively move the ball forward on this issue." This is often what... ...I hear in...
May 21, 20241 min read
Generative Language Thinking Doing for Exciting Goals
"They have to stop calling them #aggressive #goals..." Recently one of my favorite #CROs said this... ...while we were having coffee. I...
May 20, 20241 min read
How Does The Right Thing Happen... When The CEO Is Wrong About it?
How does the #right thing happen, when the #CEO is #wrong about it? A few examples: 🔺 Larry Page was highly hesitant about Chrome...
May 13, 20241 min read
Revenue - Profit -Predictability
How do you methodically plan to increase valuation? Here's how I go about it with my clients. (~3 min video) ... This is standard for...
May 11, 20241 min read
Everyone Is Working At Capacity. Yet Results Still Aren't Coming?
Everyone is working hard. Long hours. 'At capacity.' Yet results aren't coming... Is this a #Strategy issue? → The wrong goals? → The...
May 9, 20241 min read
You Have a Complex Revenue Machine, It Needs To Be Engineered + Optimized To Break Through REVENUE PLATEAUS and to identify PROFIT OPPORTUNITIES
One of the most valuable yet overlooked roles to any #Revenue team (and thus any business at-large) is... ....#RevOps. Rev Ops is not...
May 2, 20241 min read
Year 4 Helping Ambitious Execs & Orgs Solve Complex Challenges Across REVENUE - PROFIT - PEOPLE by Refining Strategy + Execution
4 years ago today, I launched this business. Over the weekend a client sent me this email: _________________ Hey Zito, Just wanted to say...
May 1, 20242 min read
Cutting Your Marketing Budget To Save Money Is Like Stopping Your Watch To Save Time
Cutting your B2B #Marketing budget? Expect to be cutting your #Revenue growth. Several studies consistently show that B2B buyers are more...
Apr 29, 20241 min read
Cost Cutting VS Operational Scalability
Cost Mgmt. Profit improvement. It's not just about layoffs, T&E limits, and hiring freezes. Yes... ...you can cut costs. 🔴 But you can...
Apr 26, 20241 min read
What Does It Feel Like To Be Wrong?
What does it feel like to be wrong? It feels exactly like being right (up until the moment... ...you realize you're wrong) It's only then...
Apr 25, 20241 min read
Artificial Intelligence VS Natural Stupidity
"My colleagues, they study artificial intelligence; me, I study natural stupidity." - Tversky I'm with Tversky. I study, and help fix...
Apr 24, 20241 min read
The #1 Factor Differentiating Winning B2B Players From Their Competitors
What one thing most separates winning sellers & vendors? Research* of over 700 B2B transactions... ... asked the buyers in each...
Apr 23, 20241 min read
The Key Factor to Success of Strategic Initiatives
Research shows 75% of org-wide 'Strategic Initiatives' fail. This ~2 min video covers the ONE factor that... ... has the highest impact...
Apr 23, 20241 min read
Can you 10X Revenue From Existing Clients? FORMULA + SCORECARD
"How do you 10X revenue from a single client in less than 2 years?" ($1M to $11M) I asked this... ...of a client while discussing recent...
Apr 22, 20242 min read
Back to Basics - Biz isn't Growing? It's 2 of 3 things
This bears repeating! No single #GTM will likely solve for ❌'s next to the other two (see the 90 sec video). 🟩🟩🟩 ACTION 🟩🟩🟩 (1)...
Apr 22, 20241 min read
Why and How I Do What I Do
You're a #CEO, #COO, #CRO, #GM, #President. You've got a LOT on your plate. Easily put: ... aggressive goals... ... with resource...
Apr 18, 20242 min read
3 Sales Basics Still Stunting REVENUE GROWTH in Mature Orgs
$10's Million on the table. Happening in many orgs. #Revenue covers all sins. But when it plateaus... ....I'm brought in and... ...a...
Apr 17, 20242 min read
Avoid (or undoing) the Top 7 Causes of M&A FAILURE
7 avoidable M&A self-inflicted wounds. Research shows over 50% of M&A deals fail to... ...create the value intended. 🟨🟨🟨🟨🟨🟨 M&A...
Apr 16, 20241 min read
Do You Want to Do it the Hard Way or The Harder Way?
We can do this the hard way. Or you can have it the harder way. Organizations will plateau. Decades of research show the most common...
Apr 11, 20241 min read
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